44 Incredible iOS Usage Statistics for the Mobile Generation

There is a war going on. Two tech supergiants are fighting for dominance of the smartphone market. According to iOS usage statistics, Android has the lead globally, but Apple has a very loyal user base and is currently the only real competition to Google.

One of Apple’s advantages is its near total control over the distribution of its devices, OS updates and its App Store. This hands-on approach paved the way to great user penetration rates for new iOS versions. Additionally, Apple devices are considerably more expensive than Android, meaning the company can generate more revenue from a smaller sales volume.

Of course, mobile is not the only field in which these two companies compete. Computers, operating systems and streaming services are just some of the markets that Apple is taking by storm. With the help of iOS usage stats, this page paints a broader picture of the market.

iOS Market Share Statistics

Before delving into specifics on iOS usage, we’ve compiled relevant stats on the current state of the mobile market. The two main contenders, Android and Apple, are locked in conflict, and judging by the operating system market share stats, the battle won't be over any time soon. While Android is more popular on a global level, Apple is king in the US market and has the revenue to prove it.

1. StatCounter mobile statistics reveal that mobile is the most used platform with 53.29% of the total platform market share.

(StatCounter)

2. There are currently 3.5 billion mobile users worldwide, and that number is projected to grow further in the coming years.

(Statista)

3. Statistics on iPhone and Android usage show that US mobile users check their phones nearly 100 times every day.

(Asurion)

4. iOS and Android usage statistics show that the average smartphone price is $214,7.

(Statista)

5. Android vs iOS usage statistics indicate that iPhones are three times more expensive than Android phones.

(Statista)

6. iOS vs Android usage statistics show that 13% of all smartphones sold worldwide are Apple iPhones.

(Statista)

7. Sale volume data drawn from usage statistics for iOS shows that Apple sold 217.72 million iPhones in 2018.

(Statista)

8. iOS market share is largely driven by the stable sales volume of Apple devices. Twelve years after the release of the iPhone, 1.5 billion devices have been shipped worldwide.

(Statista)

9. The global iOS device market share slumped to its lowest levels in Q2 2019. That’s when Apple held a mere 10% of the global smartphone market share, its lowest since 2008.

(Statista)

10. Android and iOS usage statistics for the US show that the number of smartphone users is expected to reach 272.6 million during 2020.

(Statista)

11. Smartphone usage statistics show that around 80% of the total US population uses smartphones.

(Statista)

12. In the US, the iPhone iOS market boasts over 101.9 million users. That accounts for about 45% of all smartphone users in the United States.

(Statista)

13. Mobile and app statistics show that we spent 35% more time on mobile in 2019 than in 2017.

(App Annie)

14. iOS browser usage statistics for the Chinese market reveal that iOS has a 15.93% operating system market share.

(StatCounter)

15. Browser usage statistics indicate that iOS is the third-most-used operating system, holding 14.92% of market share.

(StatCounter)

16. iOS usage statistics show there are currently over 900 million iPhones in the world.

(iDownloadBlog)

17. iOS adoption statistics show that iPhone users are more likely to be female than male.

(The Telegraph)

18. According to iOS usage statistics for apps, there are now 20 million registered iOS developers.

(TechCrunch)

19. iOS stats tell us that 57% of all iPhone users rely on 4.7-inch displays.

(David Smith blog)

iOS App Store Statistics

In this segment, we take a closer look at Apple’s App Store. The disclosed data concerns mobile app download statistics, the number of apps in the store, current market leaders and the most downloaded apps in the world.

20. According to mobile app usage statistics, 90% of the time we spend on our phones is devoted to apps.

(eMarketer)

21. Android and iOS usage statistics reveal that we use 30 apps per month on average.

(App Annie)

22. Android and iOS application usage statistics indicate that US consumers spend more than a month annually in apps.

(App Annie)

23. The latest available Apps download statistics reveal that the number of worldwide downloads reached 204 billion.

(App Annie)

24. According to apps statistics, worldwide App Store consumers spent over $120 billion.

(App Annie)

25. App download statistics show that annual worldwide downloads have jumped by half in the last 3 years.

(App Annie)

26. iOS app usage statistics tell us that the most popular categories in the App Store are the games and business apps.

(Statista)

27. The number of apps in the App Store is  2.2 million.

(Statista)

28. Drawing from iOS App Store data, we can see that there were 8 billion total App Store downloads in 2019.

(Sensor Tower)

29. iPhone app download statistics show that Nintendo’s Mario Kart Tour hit 34 million App Store downloads in six days, making it Nintendo’s fastest-ever mobile game launch.

(Sensor Tower)

30. Mario Kart Tour was also the top iOS game in the US. According to app downloads stats, it garnered 9 million downloads App Store installs in the first week after launch.

(Sensor Tower)

31. App usage statistics for iOS show that the mobile games category grew by 7.3% year-over-year compared to 2.6% growth for other categories. Games in the App Store had 2.44 billion installs in Q3 2019.

(Sensor Tower)

32. App usage statistics show that after five quarters of dominance, TikTok temporarily lost its place as the most-used App Store application. The Chinese video-sharing app was dethroned by YouTube during Q2 2019.

(Sensor Tower)

33. TikTok regained the top spot on the App Store in the third quarter of 2019, reaching almost 37 million downloads.

(Sensor Tower)

34. App statistics tell us that Netflix recorded its second-best quarter on the App Store during Q3 2019.

(Sensor Tower)

35. Google had three of the top five apps in the iOS App Store in the US. YouTube clinched the top spot followed by Gmail in 4th and Google Maps in 5th place.

(Sensor Tower)

36. The mobile app download stats show that the start of the school year propped up the student communication app Remind, propelling it to the top 10 app list on the App Store.

(Sensor Tower)

37. A whopping 97% of non-gaming consumer spend in the top 250 apps was driven by apps with subscriptions.

(App Annie)

38. According to iOS apps usage statistics,  235 out of the top 250 apps rely on an in-app subscription model.

(App Annie)

iOS Market Share by Version Statistics

Lastly, we bring you data on the iOS version distribution. Unlike Google, Android has pretty impressive version adoption rates thanks to its control over phone distribution and software updates. Here is a quick glimpse into how it’s latest iteration, iOS 13, is doing.

39. Apple boasts the strongest user version penetration rates for iOS. According to iOS version statistics, 88% of all iPhones and iPads were running iOS 12 less then a year after its release.

(Digital Trends)

40. The iOS 13 version fares even better with iOS usage statistics by version, showing it’s installed on 9 out of 10 iPhones.

(David Smith blog)

41. iOS adoption rate data shows that the iOS 13 operating system is present on 91.5% of Apple devices.

(David Smith blog)

42. iOS device usage statistics tells us that iPhone 11 is the least used device, having a 2.5% adoption date.

(David Smith blog)

43. iPhone 6s is the most used iPhone, boasting an 11.6% user penetration rate.

(David Smith blog)

44. Statcounter’s iOS 13 usage statistics show that the 13.1 version has 28.62% user penetration rate, while 13.3 has 24.69%.

(StatCounter)